Beyond the logo: How to create a strong brand

In today's world, we have an infinite choice. There's information everywhere. What makes us choose one product over another? How do we decide which businesses we stick with?

When you think of a product or service, you immediately get a gut feeling. That feeling is the basis of any successful company. The brand.

Nowadays, people crave authenticity. They look for businesses that are charismatic and honest and have a story to tell. So how can you build a brand that's strong and attracts interest? We explain this in the article below.

Have a look at yourself

Before you decide on how to present yourself to the public, you must look at your brand. Do a workshop with your team and figure out a guiding mission statement. What are your values? Why do you offer the products or services you do? How do they benefit the world? Once you have clear answers to these questions, it will be easier to build a brand strategy.

Don't be a generalist

Being authentic is one of the most important rules of building a brand (90% of consumers look for it). Your business should reflect your beliefs. Don't try to be good to everyone. By becoming the leader in your niche, you'll gain more success in the long run. So embrace your differences and unique characteristics, and build your strategic focus around them.

Research your audience

To build a strong brand, you must understand your potential customers and create a marketing strategy that would appeal to them. The best way to do this is to conduct market research and define a user persona. Simply put, this is a fictional idea of your ideal customer (their gender, age, interests, etc.). If you're starting your brand from scratch, you can have a look at your competitors and study their audience.

Outline your brand's offerings

When creating a brand that leaves a lasting impression, it's essential to delve deep into what you bring to the table and identify what sets you apart from others. Concentrate on the distinctive qualities and benefits that make your company's branding truly special.

Once you have a clear understanding of your target audience, focus on giving them a compelling reason to choose your brand over any other option available to them.

Create visuals

Your brand identity is like its unique personality. It should make it easily recognizable to customers. It's also crucial for attracting new clients to your brand.

When designing your website or app, it's important to consider your brand and marketing strategy to make informed decisions. You want to be both appropriate for your target audience and confidently distinctive. Vibrant visuals have the power to spark enthusiasm in users and help your app shine among others.

The key elements of brand identity include:

● Logo: A distinctive symbol that represents your brand.

● Key art: Visual elements that convey the essence of your brand.

● Photography: Images that enhance your brand's visual appeal.

● Typography: The style and arrangement of text on your website.

● Theme: The overall look and feel that aligns with your brand.

● Color palette & lighting: The specific colors and lighting choices that create a cohesive and appealing visual experience.

Ending notes

Building a brand doesn't happen overnight. In the process, you'll never be fully “done.” As the environment changes, your brand should evolve too. To ensure your business thrives, remember to continually adapt to the market and industry.

Need help figuring out your brand? We'd love to help! Get in touch with our friendly team here.